Post by account_disabled on Jan 2, 2024 0:53:00 GMT -5
Superunion , WPP's branding consultancy, has developed Constella's new corporate identity and strategy. A brand that was born with a double challenge: first, it represents a new era and a uniting element between two companies that were already leaders in the sector of digital risk management and artificial intelligence . Secondly, create a powerful brand to lead a new category: Digital Risk Protection. Constella was born to combine the most sophisticated technology with the human factor, to anticipate and better understand the strategic impact that digital risk has on organizations. Alejandro Romero, COO of Constella , assures that: “ Superunion has known how to combine the value propositions of the two companies through branding , defining a corporate purpose that links business objectives with an impact that affects not only clients but to the entire society.”
To develop the brand strategy, due to the complexity of the sector in which the brand was going to live, a thorough analysis was carried out that included different interviews with key audiences , including Phone Number List clients and technology analysts. Tim Simmons, Executive Creative Director of Superunion , comments that “ it has been very gratifying to create a new brand for a sector that is going to play an increasingly important role in society .” Go further and be able to position the brand ahead of its competitors.” The brand's positioning, materialized in its motto “ Anticipate and defeat digital risk” , understands digital risk from a broad and comprehensive perspective, where different teams and departments collaborate to anticipate and eliminate an increasingly complex problem that affects the entire The humanity.
Something that the name also encapsulates: Constella, refers to the constellations and how since ancient times, different civilizations have been able to establish connection points , make the invisible visible and even predict the future. The stars and constellations have served as inspiration for the creation of the logo, which consists of two parts: the symbol that represents the stars and data, and the wordmark that offers a modern, technical and sophisticated look. The logo serves as a cornerstone for the rest of the visual universe, also inspired by the cosmos itself , giving rise to a versatile and adaptable system that helps simplify the complex and interpret data from intelligence and sophistication. The result is a brand that breaks with the topics and clichés of the sector, focusing on data, technology and people . A territory of its own that places it above the competition and prepares it for a global competitive space. A brand that has the mission of anticipating and combating the threats of the digital world.
To develop the brand strategy, due to the complexity of the sector in which the brand was going to live, a thorough analysis was carried out that included different interviews with key audiences , including Phone Number List clients and technology analysts. Tim Simmons, Executive Creative Director of Superunion , comments that “ it has been very gratifying to create a new brand for a sector that is going to play an increasingly important role in society .” Go further and be able to position the brand ahead of its competitors.” The brand's positioning, materialized in its motto “ Anticipate and defeat digital risk” , understands digital risk from a broad and comprehensive perspective, where different teams and departments collaborate to anticipate and eliminate an increasingly complex problem that affects the entire The humanity.
Something that the name also encapsulates: Constella, refers to the constellations and how since ancient times, different civilizations have been able to establish connection points , make the invisible visible and even predict the future. The stars and constellations have served as inspiration for the creation of the logo, which consists of two parts: the symbol that represents the stars and data, and the wordmark that offers a modern, technical and sophisticated look. The logo serves as a cornerstone for the rest of the visual universe, also inspired by the cosmos itself , giving rise to a versatile and adaptable system that helps simplify the complex and interpret data from intelligence and sophistication. The result is a brand that breaks with the topics and clichés of the sector, focusing on data, technology and people . A territory of its own that places it above the competition and prepares it for a global competitive space. A brand that has the mission of anticipating and combating the threats of the digital world.