Post by account_disabled on Jan 24, 2024 23:38:00 GMT -5
We have already published a study on how car dealers work with calls and what advertising is effective for them. Today we will answer similar questions about car services and companies selling spare parts. To do this, we analyzed a total of 95 thousand calls to Ukrainian companies in the 3rd quarter of this year. The study will be useful to business owners in these niches and marketers. Reading time: 7 minutes What advertising sources are calling auto parts stores? conclusions From what advertising sources do they call car services? conclusions Data for the research was collected using the Ringostat call tracking service. It allows you to associate the fact of a call with a specific advertisement that led to it.
This is described Fax Lists in detail in the article “Call tracking: what it is, how it works and its advantages . ” What advertising sources are calling auto parts stores? In the first of the two studies described, we analyzed calls to Ukrainian companies that sell spare parts. In this area, calls are a priority communication channel for several reasons: spare parts have many characteristics, they are easier to find out in the process of live communication than in correspondence; not all car enthusiasts understand spare parts and oils; they need preliminary consultation with a specialist; Buyers do not always trust the information on the website and prefer to find out the availability and current price by phone.
In this area, calls are an indicator of which advertising is working. After all, the client most often calls first, and only then makes an application or goes to the store to pay for the purchase there. Which advertisements call auto parts sellers? conclusions Auto parts dealers missed 17% of calls in the third quarter. Almost a sixth of requests did not reach the target, and the budget for attracting these customers was wasted. 66% of missed calls occur during business hours. This means that the business has little control over lead processing. Auto parts buyers call quite often on the weekends. Almost 15% of clients contact us through the callback form . This shows how useful callback is in this area. Clients are forced to wait quite a long time for the manager’s response – 17 seconds.
This is described Fax Lists in detail in the article “Call tracking: what it is, how it works and its advantages . ” What advertising sources are calling auto parts stores? In the first of the two studies described, we analyzed calls to Ukrainian companies that sell spare parts. In this area, calls are a priority communication channel for several reasons: spare parts have many characteristics, they are easier to find out in the process of live communication than in correspondence; not all car enthusiasts understand spare parts and oils; they need preliminary consultation with a specialist; Buyers do not always trust the information on the website and prefer to find out the availability and current price by phone.
In this area, calls are an indicator of which advertising is working. After all, the client most often calls first, and only then makes an application or goes to the store to pay for the purchase there. Which advertisements call auto parts sellers? conclusions Auto parts dealers missed 17% of calls in the third quarter. Almost a sixth of requests did not reach the target, and the budget for attracting these customers was wasted. 66% of missed calls occur during business hours. This means that the business has little control over lead processing. Auto parts buyers call quite often on the weekends. Almost 15% of clients contact us through the callback form . This shows how useful callback is in this area. Clients are forced to wait quite a long time for the manager’s response – 17 seconds.