Post by account_disabled on Dec 2, 2023 3:45:16 GMT -5
According to Cisco, video content captures 82% of internet attention and traffic. But despite the popularity of video content, many organizations still face challenges in Producing this type of content If looking at the results of the Statista study, it is found that more than 43% of organizations still lack personnel who have the ability to think of ideas, shoot and edit videos effectively. This time, STEPS Academy would like to present various trends and ideas in video marketing for 2023 for many Content Marketers to adapt. and makes it easier to produce marketing videos. Let's take a look at all 7 trends in Video Marketing in 2023. 7 Video Marketing Trends for 2023 1.Live Video Live video content helps increase both traffic on various social media channels and helps increase sales.
Increase competitive ability If we use live broadcasts, we can further expand our marketing Phone Number List efforts. Let's take a look at some examples of ideas for doing live broadcasts, such as: Broadcast live events Let followers who are far away have an exclusive view. Live broadcast for followers to see behind the scenes of the product or service that we see. Live interviews with famous people in the business we do. Live broadcast provides knowledge on how to use various products and services in the group. Picture from Shutterstock The advantage of doing live is that those who come to watch will feel closer to our brand. We don't need to spend a lot of money at all. Because a live broadcast will give a more intimate feeling than a video that has been edited. Importantly, with many social media platforms having live video recordings.
Therefore, we can take that video clip and develop it into other forms of content, such as content that summarizes content from live broadcasts. Video clip content that is uploaded to YouTube, etc. 2.Behind-The-Scenes Videos In general, people are naturally curious and curious. Moreover, if it is a target group that is at least somewhat interested in our products and services, it is more likely that they will want to know what they have to go through before becoming a service product that they see. Behind The Scenes or BTS style content has become increasingly popular. The idea of making clips There are a lot to choose from in this style, such as: Behind-the-scenes clips of the daily work of employees in various departments. Interview clips of employees' opinions on various matters. The clip tells the story of our brand.
Increase competitive ability If we use live broadcasts, we can further expand our marketing Phone Number List efforts. Let's take a look at some examples of ideas for doing live broadcasts, such as: Broadcast live events Let followers who are far away have an exclusive view. Live broadcast for followers to see behind the scenes of the product or service that we see. Live interviews with famous people in the business we do. Live broadcast provides knowledge on how to use various products and services in the group. Picture from Shutterstock The advantage of doing live is that those who come to watch will feel closer to our brand. We don't need to spend a lot of money at all. Because a live broadcast will give a more intimate feeling than a video that has been edited. Importantly, with many social media platforms having live video recordings.
Therefore, we can take that video clip and develop it into other forms of content, such as content that summarizes content from live broadcasts. Video clip content that is uploaded to YouTube, etc. 2.Behind-The-Scenes Videos In general, people are naturally curious and curious. Moreover, if it is a target group that is at least somewhat interested in our products and services, it is more likely that they will want to know what they have to go through before becoming a service product that they see. Behind The Scenes or BTS style content has become increasingly popular. The idea of making clips There are a lot to choose from in this style, such as: Behind-the-scenes clips of the daily work of employees in various departments. Interview clips of employees' opinions on various matters. The clip tells the story of our brand.